# 101 Fitness Centre - **Website:** - **Primary alias:** `101fitness.co.nz` - **Founded:** 2009 - **Employees:** 2+ - **Location:** Mt Wellington, Auckland, New Zealand - **Company kind:** PUBLIC COMPANY ## Description 101 Fitness Centre is a brand that offers a revolutionary fitness regime based on 25 years of scientific research. Founded by Melissa-Anne, who herself experienced a miraculous recovery from severe lower back damage caused by car accidents, 101 Fitness aims to help others lead healthier lives. Melissa-Anne, a qualified architect with a passion for helping people, turned her life around after a brain operation and a serious car accident left her in constant pain. She discovered a slow movement strength training program that strengthened her back and core, ultimately eliminating her pain. Inspired by her own transformation, Melissa-Anne obtained a diploma in Exercise, Nutrition, and Fitness and opened 101 Fitness in Newmarket, Auckland. 101 Fitness offers a safe and supportive environment for those living with pain, as well as a challenging regime for those looking to improve their strength, manage their weight, or enhance overall fitness. The training utilizes medical-grade fitness equipment and is always supervised by personal trainers who ensure correct execution and maximum benefit. Whether you're looking to regain muscle strength, increase energy levels, manage back pain, improve general health, or lose weight, 101 Fitness has a tailored solution for you. With just 25 minutes of training once a week, you can achieve your fitness goals and enjoy a healthier lifestyle. Additionally, Melissa-Anne is available as a speaker, sharing her expertise on healthy eating, the importance of muscle tone, and the benefits of slow movement strength training. Drawing on her own experience and collaboration with health care providers, she delivers expert advice to help individuals of all ages and backgrounds achieve optimal health and fitness. Choose 101 Fitness Centre as your partner in achieving a stronger, healthier, and more vibrant life. ## Industries - ⛑ Nutrition Diets and Fitness _(under Health)_ - ⛑ Health ## Links - [twitter](https://twitter.com/101FitnessNZ) - [facebook](https://facebook.com/101FitnessNZ) - [linkedin](https://linkedin.com/company/101-fitness) ## Logos & icons - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMdjxbyZM/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780864190581) - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMdjxbyZM/w/289/h/70/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780864190490) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Apple | #48a941 | accent | | Shark | #222327 | dark | | Romance | #fffefc | light | ## Fonts - Arial — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMdjxbyZM/w/1500/h/500/idvy_moLkv.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780864190739) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._