1plusX is a dynamic brand with a team of visionary individuals who believe in the power of innovation and creativity. They offer a range of products and services that cater to audience management, first-party data management, data clean rooms, a connected TV platform, real-time data, lookalike modeling, ID management, and privacy by design. Their solutions are designed to address the challenges faced by publishers and advertisers, especially when it comes to the limitations of third-party cookies.

TripleLift, an industry leader, recently acquired 1plusX and their award-winning first-party data management platform. This partnership allows them to provide privacy-friendly solutions to their clients, utilizing their extensive first-party data. The name 1plusX holds special meaning for the brand.

The 1 signifies the first action and the data they collect from clients. The plus represents the magic that happens when their clients' data combines with their AI intelligence. And the X symbolizes the valuable insights and enhancement they provide, helping clients find clarity and order in the midst of chaos.

1plusX was founded by Jürgen and Thomas, who met while working at Google's Zurich office. They shared a passion for AI and went on to develop their expertise in the field. Recognizing the untapped potential of European companies' data, they came together to create 1plusX.

With the support of Stephanie and Joachim Schoss, they have built a brand that offers innovative solutions for data management and audience targeting