# Lazada

- **Website:** <https://1stengineers.com>
- **Primary alias:** `1stengineers.com`

## Description

Lazada Group, founded in 2012, stands as Southeast Asia’s foremost eCommerce platform, connecting consumers across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the flagship of Alibaba Group since 2016, Lazada leverages state-of-the-art technology, logistics, and payment solutions to optimize the shopping experience.

With offerings like LazMall, launched in 2018, shoppers can access over 32,000 authentic international and local brands, ensuring product authenticity and swift delivery. Lazada Marketplace, initiated in 2013, empowers retailers by providing them an extensive customer base, complete with secure payment options and marketing analytics across 18 categories, including fashion, health & beauty, and electronics.

Additionally, Lazada’s cross-border services facilitate international trade, connecting Southeast Asian sellers with consumers globally through a diverse range of products. With ambitious plans to serve 300 million customers by 2030, Lazada is not just a shopping destination but a comprehensive platform that blends retail with entertainment.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id85FFVKuU/w/1024/h/536/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1744928254667)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Downy | #56ccb5 | accent |
| Limed Spruce | #3b4852 | dark |
| Alabaster | #f9f9f9 | light |

## Fonts

- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id85FFVKuU/w/1500/h/500/ids1JN1JEm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1744928254170)

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_Source: <https://brandfetch.com/1stengineers.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._