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20Something

@20something.be

Understand Y & Z

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About

Description

20Something is a youth marketing agency that specializes in connecting brands with the Gen Y and Z demographic. Understanding the new generations is crucial in effectively communicating with them, and that's where 20Something comes in. They help brands identify the emotional value they hold for youngsters and transform rational briefings into compelling stories.


What sets 20Something apart is that they involve youngsters in the creative process, providing a fresh perspective and unique insights. Their in-house capabilities enable them to quickly seize every opportunity in the fast-paced world of youth marketing. With a portfolio that includes renowned brands like VIAS, AWSR, Jack Daniel's, Aïki, and PPS, 20Something demonstrates their expertise and success.


Run by students themselves, 20Something offers brands the chance to see their products through the eyes of the target audience. By working with youngsters instead of for them, brands gain inspiration and benefit from their critical input. Discover their impressive collection of cases and join the 20Something community for a truly innovative approach to marketing

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Company Type

Partnership

Company Size

11-50

Year Founded

2009

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