24secondes is the first brand to create basketball shoes and equipment made in France. With a strong belief in the growth of basketball, they aim to popularize the sport by sharing their 100% French initiative. In France, basketball has over 600,000 licensed players and approximately 2 million participants, including recreational players.

The sport's success is driven by recent national team achievements, a significant number of French players in the NBA, and the high-quality training provided for young players. However, despite the sport's popularity, there is a lack of prominent French manufacturers. 24secondes is changing that by partnering with a manufacturer to produce their first collection, EUROSTEP, which includes high and low-top shoes, as well as a range of textile products.

The collection is designed and produced entirely in France, emphasizing lightweight durability and comfort. With a focus on the needs of basketball players, the shoes feature technical fabric for ventilation, a supportive ankle collar, and a two-part sole for optimal cushioning and grip. Get ready for the launch of the EUROSTEP collection, featuring high and low-top shoes in various colors, as well as the LAID BACK collection of basketball-inspired apparel.

Stay connected with #24SECONDES or reach out directly to Louis-Florent BENG at info@24secondes. fr for more information or visuals upon request. © 24 SECONDES - 2015