# 2FIRSTS - **Website:** - **Primary alias:** `2firsts.com` ## Description Turning Point Brands is a leading U.S. With a robust portfolio that includes well-known brands such as Zig-Zag, Stoker's, FRE, and ALP, the company is focused on the growing Modern Oral segment, which accounted for 48% of its sales in the second quarter of 2026. This segment saw remarkable growth, with net sales increasing 128% to $68.4 million, driven primarily by the performance of its FRE and ALP brands. Despite a challenging market environment, Turning Point Brands has maintained its full-year guidance for Modern Oral gross sales between $330 million and $350 million. Recently, the company announced a leadership transition, appointing David E. Glazek as CEO, effective October 1, signaling a new phase in its strategic direction. Turning Point Brands aims to navigate the evolving market landscape while enhancing its product offerings and operational efficiencies to sustain growth and profitability. ## Industries - 🏝 Lifestyle - 🏝 Tobacco _(under Lifestyle)_ - 📰 News and Media ## Links - [twitter](https://twitter.com/2FIRSTS) - [youtube](https://youtube.com/channel/UCs01DyPQsaC8tPpoAVf8Z-A) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYXVikNr9/w/388/h/190/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790094313484) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYXVikNr9/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790094313674) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Tamarillo | #a01010 | accent | | Royal Heath | #a33674 | dark | | Havelock Blue | #5e82d8 | light | ## Fonts - HarmonyOS_Sans — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYXVikNr9/w/1500/h/500/id6PWVv3I1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790094313380) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._