Second Nurture is a brand that aims to support and guide individuals through the process of fostering and adoption. Their mission is to increase the number of families who choose to foster and adopt waiting children and teens, and to do so successfully. They believe in the power of community and provide a supportive network to help families explore, pursue, and thrive in fostering and adoption. Second Nurture values learning, agility, expertise, collaboration, and diversity.

They seek best professional practices, listen to the unique needs of each family and community, and leverage the expertise of existing professionals and organizations. They also prioritize sustainable organizational diversity and support families regardless of marital status, sexual orientation, gender identity, race, religion, class, or physical abilities. The brand is led by a team of dedicated professionals, including Rabbi Nehama Benmosche, April Dinwoodie, Tiffany Haddish, Michael McCullough, Denene Millner, Danny Stewart, Peter Mutabazi, and Josh (Yoshi) Zweiback, who are committed to creating meaningful change for children and families. Through their comprehensive network, Second Nurture provides valuable resources, films, series, books, and family activities to support individuals throughout their fostering and adoption journey.

It's a brand that understands the importance of personal, communal, and social responsibility, and aims to cultivate empathy, love, and strength in every step of the process.