Three Squirrels is a brand that was established in 2012 and is headquartered in Wuhu, Anhui. They specialize in a wide range of snacks, including nuts, dried fruit, baked goods, grain products, and convenience foods. Their mission is to provide high-quality, affordable, fresh, and diverse snacks that bring happiness to their customers.

The brand has experienced remarkable growth since its founding, starting with a team of five people and growing to a company with 3,000 employees. Three Squirrels has become a leading player in the Chinese food industry and a renowned school for young talent. Their brand values include putting the consumer at the center, creating value, being factual, innovative, open, collaborative, and self-critical.

They offer various product lines, including food, peripherals, and cross-collaborations. They have a strong online presence and multiple offline channels, such as their physical stores and the Three Squirrels Town, which is a themed entertainment complex. Three Squirrels aims to create a unique world of squirrels where their customers can find pure happiness in life