4grit is a startup based in Pangyo, the hub of IT in South Korea, with a mission to create a world where everyone can easily and enjoyably handle data. They aim to solve the problems faced by individuals when it comes to utilizing data, by providing data that is not difficult or complex but can be easily and funnily handled by anyone. Their flagship product, Viewable, is a UX big data analysis solution that helps users make data-driven decisions and understand user experiences visually.

In their pursuit of their mission, they have partnered with global companies such as Samsung Electronics, LG Electronics, and Dentsu. However, their services go beyond just providing solutions. They also lead a data-based decision-making culture through easily accessible articles and practical seminars that enable everyone to think and speak in terms of data.

With a focus on sharing perspectives on data and actively communicating with the world, 4grit strives to empower individuals and create a world where everyone can manipulate data freely