511 Capital is not just an incubator and private equity firm, but also a builder of successful companies. With a portfolio of companies that share core functions like IT, Legal, Marketing, and Finance, 511 Capital leverages its talented design leaders, production facilities, e-commerce distribution, and global supply chain to drive scalability, growth, and innovation. Operating across Chicago, Illinois, and Shenzhen, China, 511 Capital accelerates businesses through the startup phase by combining a proven product design approach with high-performance sourcing and manufacturing.

Their turnkey front-end distribution enables them to quickly and effectively enter underserved markets. The list of brands within the 511 Capital Portfolio continues to expand as they innovate, leverage their robust infrastructure, and seize new market opportunities. Founded in 2012 by Russell Potterfield, a visionary entrepreneur and seasoned CEO, 511 Capital's success is rooted in Russell's extensive experience in concepting, financing, and developing consumer product companies.

Russell's leadership, along with his expertise in manufacturing and supply chain optimization, has made 511 Capital a force to be reckoned with in the industry. With a dedicated team and a commitment to excellence, 511 Capital continues to shape the future of business