# 55 Redefined

- **Website:** <https://55redefined.co>
- **Primary alias:** `55redefined.co`

## Description

55/Redefined is a disruptive brand and the champion for the over-50s in the UK. They advocate for age diversity, positivity, and inclusion across all aspects of life. The brand was born out of the founder Lyndsey Simpson's realization of ageism patterns in various sectors. Inspired by academic research, she recognized the need to redefine our perspective on aging in this new generation. With changes in life expectancy, health, and wellness, 55/Redefined aims to challenge the status quo and help individuals and organizations see the untapped potential of 'older' in all aspects of life. Launched in September 2021, the brand's powerful anti-ageism message has already started driving positive change in the UK. They strive to be the most trusted authority and go-to source for individuals aged 50 and beyond, supporting them through the pivotal years of change and beyond. With values rooted in anti-ageism, diversity, and inclusion, 55/Redefined is committed to providing exceptional customer service and experiences. Led by a board of accomplished industry professionals, the brand combines expertise and innovation to create a brighter future for the over-50s.

## Industries

- 📊 Business and Consumer Services
- 🧪 Science and Education
- ⛑ Health
- ⛑ Nutrition Diets and Fitness _(under Health)_
- 🧪 Business Training _(under Science and Education)_

## Links

- [youtube](https://youtube.com/channel/UCxCZwJmvSefaBuOzTTQF8Ig)
- [twitter](https://twitter.com/55Redefined)
- [instagram](https://instagram.com/the_age_rebellion)
- [linkedin](https://linkedin.com/company/55-redefined)
- [facebook](https://facebook.com/55Redefined)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsM9wBxeU/w/512/h/512/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781321686475)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsM9wBxeU/w/454/h/454/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781321686555)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #272727 | dark |
| White | #ffffff | light |
| Purple Heart | #5724bf | accent |

## Fonts

- Outfit — asset _(google)_
- montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsM9wBxeU/w/1584/h/300/idvS49XnwK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1768344768665)

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_Source: <https://brandfetch.com/55redefined.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._