# 72Point

- **Website:** <https://72point.com>
- **Primary alias:** `72point.com`
- **Founded:** 2000
- **Employees:** 51+
- **Location:** London, London, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

72Point Inc is a leading earned media and news generation agency, specializing in helping PR agencies and brands gain media exposure. With a focus on survey-led news stories, we generate earned media coverage by gathering consumer insights and opinions to create data-rich and newsworthy content. Our team excels at writing attention-grabbing news copy and designing visually appealing assets that are then distributed to the media. Unlike traditional PR approaches, we don't simply write press releases or MAT releases; instead, we craft page-ready news stories that attract attention. With a 50-year relationship with the media and access to thousands of US consumers through our market research division, OnePoll, we bridge the gap between brand, PR, and news. Our expertise lies in transforming statistics into compelling stories that deliver guaranteed results in terms of earned editorial coverage on high-ranking news and websites. Discover why leading brands and PR agencies choose us for their media campaigns. Contact us today to request a rate card.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/72Point)
- [instagram](https://instagram.com/72point)
- [linkedin](https://linkedin.com/company/72point-ltd)
- [facebook](https://facebook.com/72pointus)
- [youtube](https://youtube.com/channel/UCLmWg8pwQnpUKbb-vGtLw7Q)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfiXBR6C8/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787067501398)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idfiXBR6C8/w/512/h/165/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787067501097)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #202020 | dark |
| White | #ffffff | light |
| Scarlet | #f6250f | accent |

## Fonts

- serif — asset _(custom)_
- Arial — asset _(custom)_
- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfiXBR6C8/w/1500/h/500/idKCxDyV-1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787067501710)

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_Source: <https://brandfetch.com/72point.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._