AACC, the American Association of Christian Counselors, is dedicated to supporting and serving mental health professionals, as well as pastors, lay counselors, and the wider community. They offer a wide range of products and services to equip individuals in the helping profession with the knowledge and resources needed to provide effective counseling and support. AACC provides research-based education, training, and spiritual guidance to aid in achieving mental wellness, personal wholeness, interpersonal competence, and spiritual maturity.

They offer various resources such as on-demand and DVD courses, crisis response and trauma care, marriage and family counseling, and continuing education opportunities. AACC also organizes events, conferences, and webinars, where professionals have the chance to learn from experts in the field. Additionally, they have a store where you can find books, quick reference guides, and other materials related to Christian counseling.

The core values of AACC include honoring Jesus Christ, embracing biblical truths, serving the community with excellence, valuing their staff, and responsibly stewarding resources. AACC's mission is to equip the church to provide Christ-centered counseling and soul-care to those in need