# Aaron Bare

- **Website:** <https://aaronbare.com>
- **Primary alias:** `aaronbare.com`

## Description

Aaron Bare is a keynote speaker, bestselling author, facilitator, and founder of The Incentives Lab. A Wall Street Journal No. 1 bestselling author and XPRIZE winner, he has reached more than 200,000 people in over 100 countries and built and sold twelve companies. His work centers on incentives, leadership, innovation, growth, and the impact of AI, helping audiences turn big ideas into practical decisions.

Aaron offers keynotes, workshops, offsites, fireside conversations, and virtual sessions for enterprise, education, associations, and sales teams. Topics include Think Big, All Problems Are Incentive Problems, Selling in the Age of AI, and Magnetic Zero. His books include Exponential Theory and Reimagining Innovation, with additional titles in production or development.

The wider venture ecosystem around his work includes Extraordinary, a growth agency; The Incentives Lab, focused on understanding and redesigning behavior; and platforms for comedy learning, AI-assisted execution, market intelligence, and unified AI access. Through speaking, writing, and these ventures, Bare aims to challenge audiences and equip teams with ideas they can put into action.

## Industries

- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_
- 🧪 Science and Education
- 🧪 Business Training _(under Science and Education)_

## Links

- [twitter](https://twitter.com/aaronbare)
- [instagram](https://instagram.com/aaronbare)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsealJZer/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791228765942)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsealJZer/w/512/h/512/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791228765799)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Trinidad | #f05100 | accent |
| Jacksons Purple | #261a7f | dark |
| Chetwode Blue | #777ce1 | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- avenir next — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsealJZer/w/1500/h/500/idLTypgsw8.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791228766141)

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_Source: <https://brandfetch.com/aaronbare.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._