ABC is a trusted brand that offers digital measurement services using its proprietary software and products. They specialize in analyzing and measuring consumer engagement with media across various platforms, including online, mobile, and emerging technologies. With their expertise, ABC provides valuable research insights into consumer behavior.

Their services include audience measurement, audio and video measurement, cross-media measurement, media planning, competitive intelligence, marketing optimization, and scenario planning. ABC also offers valuable content metadata and sports metadata. They understand that the media landscape is more complex than ever, which is why they provide the future of cross-media measurement with their innovative Nielsen ONE platform.

Whether it's advertising, marketing, or sports and gaming, ABC helps businesses discover what consumers are watching, playing, and listening to. With a focus on diversity, equity, and inclusion, ABC ensures responsible and sustainable practices. Partner with ABC to unlock the full potential of your brand and connect with your audiences effectively