# Abel Fragrance

- **Website:** <https://abelfragrance.com>
- **Primary alias:** `abelfragrance.com`
- **Founded:** 2013
- **Employees:** 2+
- **Location:** Wellington, Wellington, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Abel Fragrance is a pioneering brand dedicated to crafting beautiful, natural perfumes that are both luxurious and sustainable. Founded in Amsterdam in 2013 by former winemaker Frances Shoemack, the brand now operates out of Wellington, New Zealand, partnering with master perfumer Isaac Sinclair to create innovative fragrances from 100% natural ingredients. Abel emphasizes a transparent production process and an unwavering stance against petrochemical use, ensuring their products are clean, cruelty-free, and non-toxic. Their extensive product line includes full-sized perfumes, travel-friendly miniatures, and sophisticated room sprays, each designed to evoke unique moods and experiences. Popular scents like Cyan Nori and Laundry Day showcase a commitment to quality and artistry, resonating with eco-conscious consumers. Abel also offers sample sets, allowing customers to explore their fragrances before committing. With a philosophy rooted in sustainability and ethical practices, Abel Fragrance is at the forefront of the conscious fragrance movement, proving that luxury can indeed be environmentally friendly.

## Industries

- 💎 Luxury Goods and Brands _(under Luxury)_
- 💎 Luxury

## Links

- [facebook](https://facebook.com/abelfragrance)
- [instagram](https://instagram.com/abelfragrance)
- [linkedin](https://linkedin.com/company/abelfragrance)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idHKy0kFCe/w/820/h/241/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779037573040)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHKy0kFCe/w/1499/h/1499/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779037573462)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #030303 | dark |
| White | #ffffff | light |
| Sundance | #cfab57 | accent |

## Fonts

- Founders Grotesk — asset _(custom)_
- Founders Grotesk Mono — asset _(custom)_

---

_Source: <https://brandfetch.com/abelfragrance.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._