# Aberdeen

- **Website:** <https://aberdeenpersonal.com>
- **Primary alias:** `aberdeenpersonal.com`

## Description

Aberdeen is a financial services brand focused on helping people plan, save and invest for the future. With a history dating back nearly 200 years, the company serves individual customers, professional investors and organisations, offering investment products, financial guidance and support. Aberdeen reports managing more than £500 billion worldwide and has over 90 financial advisers across the UK.

For individuals, its range includes self-invested personal pensions, Stocks and Shares ISAs, Junior ISAs, trading accounts and cash savings. Interactive Investor, part of Aberdeen, offers direct-investing accounts with a low flat fee. Aberdeen also provides investment trusts, including portfolios designed to pursue investment growth or income, as well as funds and investment solutions for professional clients. Customers can access account services, product information and fund prices through the website.

Aberdeen aims to help customers meet their financial goals while making a difference through their money. Investment values can fall as well as rise, and customers may receive less than they invest.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_

## Links

- [instagram](https://instagram.com/aberdeengroup.plc)
- [facebook](https://facebook.com/aberdeengroupplc)
- [twitter](https://twitter.com/Aberdeen_plc)
- [linkedin](https://linkedin.com/company/aberdeen-group-plc)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idci9xrbgD/w/820/h/197/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791610426024)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idci9xrbgD/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791610426121)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tuscany | #ca5f35 | accent |
| Espresso | #622d19 | dark |
| White | #ffffff | light |

## Fonts

- SharpSans — asset _(custom)_
- var(--bs-font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idci9xrbgD/w/1500/h/500/idpmoPh-E0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791610426244)

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_Source: <https://brandfetch.com/aberdeenpersonal.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._