# Aditya Birla Capital

- **Website:** <https://abfldirect.com>
- **Primary alias:** `abfldirect.com`

## Description

Aditya Birla Capital Limited (ABCL) is an Indian financial services company and a listed, systemically important non-bank lender. As the holding company for its financial services businesses, ABCL and its subsidiaries and joint ventures provide solutions spanning loans, investments, insurance and payments. The company serves individuals, businesses and corporate customers through a nationwide network of branches, agents, channel partners and bank partners.

Its lending portfolio includes personal, home, gold and business loans, as well as loans against property, securities, shares, mutual funds and insurance policies. Business and corporate financing options include working capital, supply chain finance, project finance and term loans. Investment offerings include mutual funds, stocks and securities, bonds, fixed deposits, and digital gold and silver. Insurance products cover life, health, motor, travel and other specialised needs. Customers can also access payment services such as bill payments, transfers and cards.

ABCL complements these offerings with online applications, account and premium payment services, financial calculators, credit tracking tools, educational resources and customer support.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [facebook](https://facebook.com/adityabirlacapital)
- [twitter](https://twitter.com/abcapital)
- [youtube](https://youtube.com/channel/UCSki2tX_5kadIdz3m8Q4Fvg)
- [linkedin](https://linkedin.com/company/aditya-birla-capital)
- [instagram](https://instagram.com/adityabirlacapital)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idxtOugf_K/w/820/h/186/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774295239422)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxtOugf_K/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790504730696)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cardinal | #be1c2b | accent |
| Black | #000000 | dark |
| Shilo | #e9a7aa | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- var(--bs-font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxtOugf_K/w/1500/h/500/id1aLWSS_G.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790504730885)

---

_Source: <https://brandfetch.com/abfldirect.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._