# The ABI

- **Website:** <https://abi.org.uk>
- **Primary alias:** `abi.org.uk`
- **Founded:** 1985
- **Employees:** 51+
- **Location:** London, England, United Kingdom
- **Company kind:** NON PROFIT

## Description

ABI is the voice of the UK's insurance and long-term savings industry, representing over 200 member companies. As a trade body, they provide valuable information and resources, but do not regulate insurance companies or mediate disputes. While they cannot offer legal or financial advice, they can assist with various insurance-related matters such as buying insurance, making complaints, and reporting insurance fraud. They also offer guidance on calculating the cost of rebuilding homes and provide specific information on products like motor insurance and pensions. Although they cannot address general public inquiries, they are committed to supporting their members and helping with constituency casework through their Public Affairs Team. Located at One America Square in London, ABI serves as a valuable resource for professionals in the insurance industry. Connect with them on LinkedIn and Twitter to stay updated on the latest news and events in the field.

## Industries

- 💰 Insurance _(under Finance)_
- 💰 Finance

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMA33OXPG/w/414/h/243/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1770356135684)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #313131 | dark |
| Porsche | #ebb773 | light |
| Havelock Blue | #599ad7 | accent |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- system-ui — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMA33OXPG/w/1500/h/500/idoea-2upG.jpeg?c=1bxid64Mup7aczewSAYMX&t=1770356135965)

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_Source: <https://brandfetch.com/abi.org.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._