# Aboon

- **Website:** <https://aboon.com>
- **Primary alias:** `aboon.com`

## Description

Aboon is a digital retirement-plan partner that helps financial advisors and employers design, launch, and manage 401(k) plans. Its platform combines AI-powered workflows with human expertise to make workplace retirement simpler and faster for first-time plan sponsors and experienced advisors alike. Aboon provides support from plan design and proposal creation through recordkeeper onboarding and ongoing plan management.

Advisors can generate plan illustrations in minutes, compare options such as traditional and Safe Harbor 401(k) plans, and customize features including profit sharing, contribution structures, and employer matches. The platform also streamlines digital annual compliance testing and connects users with established recordkeeping platforms, including American Funds, Empower, and John Hancock. Aboon’s support team guides clients throughout a plan’s lifecycle, helping advisors build confidence and expand their workplace retirement services while helping employers establish and maintain plans.

Aboon says it serves 40,000 advisors nationwide and emphasizes data security, including regular audits. Its goal is to reduce administrative effort so advisors can focus more on serving clients.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnwvMOVrb/w/48/h/48/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790739701242)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bush | #0c331f | dark |
| Pampas | #f7f6f2 | light |
| Vin Rouge | #963b66 | accent |

## Fonts

- var( --default-font-family — asset _(custom)_
- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/aboon.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._