About-Face is a brand based in the San Francisco Bay Area that focuses on teaching teen girls and youth important skills such as media literacy, social media literacy, and activism. Their mission is to empower young girls to critically analyze media messages and develop the tools needed to navigate and challenge societal norms. Through their programs, they provide both virtual and in-person sessions to ensure accessibility for all.

In addition to their empowering programs, About-Face also offers various resources for both teens and adults, including a gallery of offenders and winners, where individuals can learn from and celebrate positive media representations. They also encourage individuals to speak up and have their voices heard through their talk back and write a complaint platforms. Overall, About-Face is committed to creating knowledgeable, confident, and empowered young individuals who are equipped to make a positive impact in their communities and challenge harmful media narratives