# A Continuous Lean.

- **Website:** <https://acontinuouslean.com>
- **Primary alias:** `acontinuouslean.com`
- **Employees:** 2+
- **Location:** Los Angeles, California, United States
- **Company kind:** PRIVATELY HELD

## Description

A Continuous Lean is a first-wave men's style site that has evolved into a highly influential newsletter and brand consultancy. Founded in 2007 by Michael Williams, ACL celebrates the craftsmanship and heritage of under-appreciated companies and artisans who create traditional products using time-honored methods. With a passion for well-made things and a focus on American manufacturing, ACL has become a leading advocate in the industry. ACL's founder, Michael Williams, is widely recognized for his contribution to the field. Fast Company named him one of the 100 most creative people in business due to his dedication to promoting quality craftsmanship and American-made products. In addition to his work with ACL, Michael co-founded The Pop Up Flea, a renowned marketplace that showcases carefully selected brands. ACL & Co., the marketing practice run by Michael Williams, partners with small craft-focused companies that continue to produce goods in traditional ways. They offer marketing, public relations, content creation, and social media services to create a lasting impression for their clients. With a deep understanding of their clients and the market, ACL & Co. Together, they help these brands stand the test of time in a noisy world.

## Industries

- 🍿 TV Movies and Streaming _(under Arts and Entertainment)_
- 🍿 Arts and Entertainment

## Links

- [twitter](https://twitter.com/acontinuouslean)
- [instagram](https://instagram.com/acontinuouslean)
- [linkedin](https://linkedin.com/company/a-continuous-lean)
- [facebook](https://facebook.com/misterlean)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idKKVZRJyi/w/820/h/299/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778345083173)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKKVZRJyi/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778345083466)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Apple Blossom | #b24443 | accent |
| Outer Space | #32373c | dark |
| Alabaster | #f9f9f9 | light |

## Fonts

- serif — asset _(custom)_
- Publicotext — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKKVZRJyi/w/1500/h/500/id5y_XVcrj.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778345083693)

---

_Source: <https://brandfetch.com/acontinuouslean.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._