# acr-journal.com - **Website:** - **Primary alias:** `acr-journal.com` ## Description Advances in Consumer Research is a United States-based academic journal published by the Association for Consumer Research. Identified by ISSN 0098-9258 and abbreviated as Adv. Consum. Res., the journal focuses on research relevant to business, management, and accounting, with particular emphasis on marketing and consumer-related topics. Its website presents original and research articles, including open-access studies, and provides access to current publications, archives, and frequently read work. The journal’s published subjects reflect a broad interest in how consumers, organizations, and markets respond to change. Recent articles address areas such as digital branding, ethical marketing, artificial intelligence in banking and e-commerce, influencer authenticity, sustainable computing, supply chains, and consumer trust. Advances in Consumer Research also invites authors to submit papers and offers information on its aims and scope, editorial board, publication frequency, article processing charges, and manuscript requirements. Additional resources include author and reviewer guidance, policies on peer review, open access, research ethics, and generative AI, as well as contact details and a newsletter subscription. ## Industries - 🧪 Science and Education - 🧪 Social Sciences _(under Science and Education)_ ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idWYbHDvt6/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791632763124) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Caribbean Green | #00c49a | accent | | Blue Zodiac | #102c57 | dark | | Cranberry | #e15f78 | light | ## Fonts - ui-sans-serif — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._