# Actual

- **Website:** <https://actualplatform.com>
- **Primary alias:** `actualplatform.com`

## Description

Actual is a leading Permissioned Purchase Data Platform designed specifically for consumer applications, transforming how businesses engage with their audience. By leveraging permissioned purchase data, Actual transforms insights into revenue and engagement, enabling businesses to capitalize on transaction data effectively. The platform processes an impressive volume of transaction data annually and boasts a robust network of partner apps with millions of monthly active users.

Actual's innovative solutions include full-stack purchase data infrastructure that integrates omni-channel collection of various purchase formats, such as paper receipts and digital accounts. This facility allows businesses to turn transaction data into actionable intelligence through real-time enrichment. 

Additionally, Actual enhances user engagement by providing contextually relevant content at key moments, facilitating in-app monetization and creating new revenue streams through receipt scanning and user rewards. With a focus on enterprise-grade APIs and SDKs, Actual empowers developers and partners to unlock verified, contextual purchase intelligence that elevates marketing precision and media performance across the retail ecosystem.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Advertising Networks _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [linkedin](https://linkedin.com/company/actualplatform)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id_z4TIDcO/w/820/h/177/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786974255950)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_z4TIDcO/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786974256029)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Firefly | #081826 | accent |
| Manatee | #909094 | dark |
| White | #ffffff | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_z4TIDcO/w/200/h/34/iduiQhSWbn.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786974256090)

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_Source: <https://brandfetch.com/actualplatform.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._