# ADA

- **Website:** <https://ada.com.au>
- **Primary alias:** `ada.com.au`

## Description

ADA (Australian Defence Apparel) is an Australian apparel management company that designs, produces and delivers uniforms and equipment for organisations with complex needs. Drawing on more than 100 years of product innovation, ADA supports clients across sectors including defence, police, healthcare, fire and paramedic services. Its work spans the full apparel lifecycle, from research, material testing and product development to sourcing, manufacturing, quality assurance, warehousing and distribution.

ADA’s Melbourne-based design specialists collaborate with clients on garment design, customisation, prototyping and end-user trials. The company manufactures at its Bendigo facility and works with a global network of specialist suppliers and manufacturers, applying quality checks and supplier standards covering environmental practices, human rights and safety. Its apparel management services include TAMS, online ordering and store management, inventory tracking, logistics, 3D body scanning and fitting solutions. Clients can also access options such as repairs, returns and laundering through its online platform. Through its innovation work, ADA has developed brands focused on tactical gear for law enforcement and modular wearable systems, combining practical design with considered product development.

## Industries

- 📊 Business and Consumer Services
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- ⚖️ Law and Government
- ⚖️ Law Enforcement and Protective Services _(under Law and Government)_

## Links

- [facebook](https://facebook.com/AustralianDefenceApparel)
- [instagram](https://instagram.com/australiandefence_apparel)
- [linkedin](https://linkedin.com/company/australian-defence-apparel-pty-ltd)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5KxLNcpX/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792871506359)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5KxLNcpX/w/404/h/119/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792871506166)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cinder | #020203 | dark |
| White Lilac | #fcfbfe | light |
| Trout | #515760 | accent |

## Fonts

- Helvetica Now Display Medium — asset _(custom)_
- Helvetica Now Display Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5KxLNcpX/w/1128/h/191/id4mXaK7sQ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792871506466)

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_Source: <https://brandfetch.com/ada.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._