# AdAdapted

- **Website:** <https://adadapted.com>
- **Primary alias:** `adadapted.com`
- **Founded:** 2012
- **Employees:** 51+
- **Location:** Ann Arbor, Michigan, United States
- **Company kind:** PRIVATELY HELD

## Description

AdAdapted is a leading AdTech company revolutionizing mobile ads for CPG brands. We help these brands effectively reach their target audience, increase awareness, and drive sales through our shopping list app network. Our unique and patented technology allows us to understand the key drivers behind consumer decisions when it comes to grocery shopping. By leveraging our unmatched data and insights, we enable CPG brands to connect with consumers who are most relevant to their categories, based on their prior list-building activity. With our one-click Add-It™ solution, we ensure your products are added directly to shoppers' lists and carts. Our clients benefit from average iROAS of $3.56, average sales lift of 5%, better cart transfer rates by 27 times, and an active shopper audience of over 185 million. Join us to revolutionize your brand's advertising success with AdAdapted.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/AdAdapted)
- [instagram](https://instagram.com/adadapted)
- [linkedin](https://linkedin.com/company/adadapted)
- [facebook](https://facebook.com/adadapted)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduYt2rzi0/w/600/h/600/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781955150010)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/iduYt2rzi0/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1781955149844)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Malibu | #72cff3 | accent |
| Blue Whale | #032541 | dark |
| White | #ffffff | light |

## Fonts

- Montserrat — asset _(google)_
- var(--font-family-secondary) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduYt2rzi0/w/1128/h/191/idkKmQhPNv.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781955150136)

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_Source: <https://brandfetch.com/adadapted.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._