# Adam Alter

- **Website:** <https://adamalterauthor.com>
- **Primary alias:** `adamalterauthor.com`

## Description

Adam Alter is a renowned author and academic, serving as an Assistant Professor of Marketing and Psychology at New York University's Stern School of Business. He is a New York Times bestselling author, known for his insightful works, including "Irresistible" and "Drunk Tank Pink." "Irresistible," published in 2017, delves into modern behavior addictions, exploring issues such as smartphone dependency and online shopping habits. His first book, "Drunk Tank Pink," released in 2013, examines how external influences shape our thoughts and behaviors.

In addition to his writing, Adam is an influential speaker and consultant, sharing his expertise with major corporations like Google and Microsoft, as well as at prestigious events such as the Cannes Lions Festival of Creativity. His academic research focuses on judgment, decision-making, and social psychology, particularly the impact of subtle environmental cues on human behavior. Adam's work has been featured in esteemed publications, demonstrating his commitment to understanding the complex interplay between psychology and everyday life.

## Industries

- 🧪 Science and Education
- 🍿 Arts and Entertainment
- 🍿 Books and Literature _(under Arts and Entertainment)_
- 🧪 Social Sciences _(under Science and Education)_

## Links

- [twitter](https://twitter.com/adamleealter)
- [facebook](https://facebook.com/453485091345176)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduHgRfXsx/w/323/h/323/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1722134562601)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Science Blue | #0256d3 | accent |
| Tundora | #434343 | dark |
| White | #ffffff | light |

## Fonts

- Varela Round — asset _(google)_
- Georgia — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduHgRfXsx/w/1500/h/500/idu8F_l5Dm.png?c=1bxid64Mup7aczewSAYMX&t=1722134562479)

---

_Source: <https://brandfetch.com/adamalterauthor.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._