# Advertising Association

- **Website:** <https://adassoc.org.uk>
- **Primary alias:** `adassoc.org.uk`

## Description

The Advertising Association is a prominent organization that advocates for responsible advertising and recognizes its significance to individuals, society, businesses, and the economy. Established in 1926, we serve as the liaison between industry professionals and policymakers, representing UK advertisers, agencies, media owners, and tech companies. Our primary objective is to promote the role and rights of trustworthy, inclusive, and sustainable advertising. To achieve this, we collaborate with Credos, the advertising industry's independent think tank, and produce extensive research, evidence, and reports that enable informed decision-making within the industry. Our work covers various policy areas, including trust in advertising, data and e-privacy, digital advertising, and growth promotion. Additionally, we organize a range of events, such as the LEAD summit and breakfast briefings, and proudly represent the UK at the esteemed Cannes Lions festival. Join us in championing responsible advertising and its positive impact on society.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [linkedin](https://linkedin.com/company/advertising-association)
- [instagram](https://instagram.com/ad_association)
- [twitter](https://twitter.com/ad_association)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXyjFmWFR/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788429570478)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXyjFmWFR/w/216/h/51/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788429570406)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Baltic Sea | #28232c | dark |
| Wild Sand | #f4f4f4 | light |
| Orange Peel | #f59e00 | accent |

## Fonts

- Avenir W01 — asset _(custom)_
- Avenir W01 — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXyjFmWFR/w/3169/h/793/idXyX41AIC.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788429570769)

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_Source: <https://brandfetch.com/adassoc.org.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._