# Ben Kneen - **Website:** - **Primary alias:** `adopsinsider.com` - **Employees:** 2+ ## Description Ben Kneen is a prominent and influential brand in the field of ad operations. Known for the Ad Ops Insider, a leading blog in the industry, Ben Kneen focuses on explaining the technical side of online advertising. The blog is a valuable resource for marketers, advertisers, and publishers who want to understand how the online advertising ecosystem works. In addition to providing insightful content through the blog, Ben Kneen offers a range of products and services to support the industry. One such product is the Ads.txt Crawler, a Python script developed by Neal Richter, a renowned ad technology veteran. This tool allows developers and patient individuals to crawl domains and gather data on ads.txt adoption, providing valuable insights for analysis and research. With a commitment to fighting inventory fraud, Ben Kneen champions the use of ads.txt, an IAB Tech Lab project designed to combat fraud in the digital advertising industry. This initiative enables publishers to protect their inventory by listing authorized partners and their unique account IDs in a file on their servers. Buyers can then use this information to target their campaigns and ensure they are bidding on requests from trusted sources. Ads.txt adoption has seen significant growth, with 44% of publishers now implementing it. This accelerated adoption can be attributed, in part, to Google's Doubleclick Bid Manager's announcement that unauthorized supply paths would no longer be purchased. This triggered a grassroots movement among major exchanges and their publisher clients to prioritize ads.txt implementation. With its comprehensive blog, innovative tools, and commitment to improving inventory quality, Ben Kneen is an influential force in the ad operations industry, providing valuable resources and solutions for publishers, marketers, and advertisers alike. ## Industries - 🖥 Computers Electronics and Technology - 🖥 Advertising Networks _(under Computers Electronics and Technology)_ - 📊 Business and Consumer Services ## Links - [twitter](https://twitter.com/AdOpsInsider) - [linkedin](https://linkedin.com/company/scotteichengrun) ## Logos & icons - icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id2Ol6IJtx/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1782419553375) - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id2Ol6IJtx/w/414/h/52/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782419553240) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Arapawa | #101063 | dark | | Mandy | #df4c4c | light | | Red Berry | #990000 | accent | ## Fonts - Lato — asset _(google)_ - Merriweather — asset _(google)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._