# Advantage Benefits Group

- **Website:** <https://advantageben.com>
- **Primary alias:** `advantageben.com`
- **Founded:** 1997
- **Employees:** 11+
- **Location:** Grand Rapids, Michigan, United States
- **Company kind:** PRIVATELY HELD

## Description

Advantage Benefits Group is an independent employee and executive benefits consultancy serving employers across Michigan. The firm combines more than 125 years of experience among its team to help organizations build strategic benefits programs that support both business and workforce needs. Its services include employee benefits, retirement planning, compliance guidance, wellness, and employer tools.

Advantage Benefits Group works with clients to benchmark existing plans, assess market options, encourage thoughtful consumer choices, and manage health and retirement risks. Its goal is to help employers create cost-conscious, valuable plans that support financial objectives and make it easier to recruit and retain talent. The firm also offers data analytics and employee support, including assistance during open enrollment and when individuals have benefits questions.

Based in Grand Rapids, with additional contact locations serving Traverse City and the Detroit area, Advantage Benefits Group emphasizes responsive service and practical guidance. The firm also shares educational resources and hosts events for clients. Securities are offered through San Blas Securities, LLC, a separate, unaffiliated company.

## Industries

- 💰 Insurance _(under Finance)_
- 💰 Finance

## Links

- [facebook](https://facebook.com/Advantage-Benefits-Group)
- [linkedin](https://linkedin.com/company/advantage-benefits-group)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idLFzlWVPK/w/270/h/88/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792168653911)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLFzlWVPK/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792168653996)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jungle Green | #32b965 | accent |
| Lucky Point | #132a66 | dark |
| Turquoise Blue | #4aeadc | light |

## Fonts

- DM Sans — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLFzlWVPK/w/1272/h/766/idIDoWeWlr.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792168654222)

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_Source: <https://brandfetch.com/advantageben.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._