# Advice Plain and Simple

- **Website:** <https://adviceplainandsimple.co.uk>
- **Primary alias:** `adviceplainandsimple.co.uk`

## Description

Advice Plain and Simple is a UK financial advice brand based in Worcester, serving clients across Worcestershire. A trading name of William Chalice Limited, it offers friendly, jargon-free guidance to help people make confident decisions about their money. Its advisers provide support across mortgages, insurance and protection, pensions, and investments.

Mortgage services include advice for first-time buyers, home movers, remortgages, rate switches, additional borrowing, retirement mortgages, and buy-to-let properties, including HMOs and limited-company arrangements. Insurance options cover personal and family protection, life and critical illness cover, income protection, home insurance, private healthcare, and business protection. The team also advises on retirement planning, pension transfers and drawdown, as well as stocks and shares ISAs, general investments, and model portfolios.

Advice Plain and Simple says it works for clients rather than lenders and has access to more than 70 lenders. The Worcester-based team highlights over 80 years of combined experience and offers appointments with advisers.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/Mortgagesplainandsimple)
- [linkedin](https://linkedin.com/company/advice-plain-and-simple)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idlftPXsBq/w/820/h/196/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793168781717)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlftPXsBq/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793168782219)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Selective Yellow | #ffb800 | accent |
| Big Stone | #131a38 | dark |
| Goldenrod | #ffcb70 | light |

## Fonts

- stratos — asset _(custom)_
- stratos — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlftPXsBq/w/200/h/50/idnNI3roX_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793168781923)

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_Source: <https://brandfetch.com/adviceplainandsimple.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._