# AdviserLogic

- **Website:** <https://adviserlogic.com>
- **Primary alias:** `adviserlogic.com`

## Description

Morningstar, a renowned Chicago-based brand, originated from a visionary idea: providing all individuals access to independent investment research. Founded by a 27-year-old stock analyst, Joe Mansueto, Morningstar's mission is to empower investor success globally. From delivering investment research from a small apartment to developing a wide range of products and services, Morningstar has become synonymous with financial empowerment.

Offering a plethora of products like Morningstar Direct, PitchBook, and Wealth Platform, Morningstar caters to advisors, wealth managers, institutional investors, and individuals. The brand's commitment to empowering investors through innovative tools and personalized services is evident in their global reach and dedicated team of experts. With a strong focus on diversity, equity, and inclusion, Morningstar continues to strive towards helping people achieve financial security and success.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idcyC1x04L/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1781253714887)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lochmara | #006fba | accent |
| Paarl | #995725 | dark |
| Your Pink | #ffbfbf | light |

## Fonts

- Univers — asset _(custom)_
- MDS — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcyC1x04L/w/1500/h/500/idjTx1v96V.jpeg?c=1bxid64Mup7aczewSAYMX&t=1717815285279)

---

_Source: <https://brandfetch.com/adviserlogic.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._