# Macbet

- **Website:** <https://aerana.com>
- **Primary alias:** `aerana.com`
- **Founded:** 2011
- **Employees:** 2+
- **Location:** Remuera Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Brian MacSweeney is the founder of Aerana Sports, a renowned product development team that prioritizes innovation in sport and betting. With an impressive track record of successful product deliveries for prominent companies like Genius Sports, Skybet, NBA, William Hill, Endemol, and Camelot, Brian MacSweeney is a leading figure in the industry. Aerana Sports offers a range of services, including sports UX, design, product development, and customer experience. Operating globally, their team works closely with sportsbook operators to enhance customer satisfaction and achieve key business metrics through improved sportsbook design. Brian specializes in user experience (UX), product design, and customer experience, boasting over 15 years of experience in developing genuinely innovative ideas, products, and experiences for sportsbook operators and sporting federations. Passionate about sports betting, Brian has made significant contributions to the industry, such as revolutionizing the betslip, live streaming, and the in-play betting experience. Currently, his focus lies on the future of sports betting in the USA, exploring how it will evolve. Aerana Sports is dedicated to delivering outstanding global product development and outstanding user experiences across sports, betting, and media channels. Connect with Brian on Twitter (@macbet) or LinkedIn to learn more about his expertise and get in touch.

## Industries

- 🎰 Casinos _(under Gambling)_
- 🎰 Gambling

## Links

- [twitter](https://twitter.com/macbet)
- [linkedin](https://linkedin.com/company/aerana-sports)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXfcFoNnj/w/300/h/219/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777219791200)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXfcFoNnj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1749516724755)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Silver Chalice | #adadad | accent |
| Black | #020202 | dark |
| White | #ffffff | light |

## Fonts

- Droid Serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXfcFoNnj/w/1500/h/500/idOJDQrZHC.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777219791472)

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_Source: <https://brandfetch.com/aerana.com>_
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