A Favor de lo Mejor is a brand focused on making a positive impact on society through media. They have various projects aimed at different target groups, such as parents, teachers, children, and youth. One of their projects, A Favor de Tic, aims to educate parents, teachers, children, and young people about the digital world.

Another initiative, Talentos Creativos, focuses on training university students to become creative agents of change by providing them with formative experiences, social causes, expert coaching, and creating a talent incubator. A Favor de lo Mejor believes that young people have the power to transform the world through significant actions that create stories of value. They also aim to change the narrative of our country by showcasing the positive attributes that make Mexico a place we all want to be.

In addition, they provide resources and information to aspiring YouTubers, Instagrammers, and gamers. By empowering content creators and promoting quality content, they strive to change the world through communication. A Favor de lo Mejor also engages with media outlets and authorities to promote an appropriate environment for children and teenagers.

They conduct studies, research, and analyze trends to propose public policies and self-regulation guidelines. They also work with companies to protect their reputation, improve brand association, and inspire a new narrative for Mexico. With a commitment to transparency and excellence, A Favor de lo Mejor is dedicated to creating a better Mexico through positive media impact