# Affinity Solutions

- **Website:** <https://affinity.solutions>
- **Primary alias:** `affinity.solutions`
- **Founded:** 2005
- **Employees:** 51+
- **Location:** New York, New York, United States
- **Company kind:** PRIVATELY HELD

## Description

Affinity Solutions is the leading Consumer Purchase Data Company that specializes in helping financial institutions and brands analyze customer behavior to drive marketing growth. With their comprehensive data insights, Affinity Solutions enables businesses to gain a complete understanding of consumer behavior, increase market share, and boost revenue growth. They offer a range of solutions such as Purchase Media Metrics (PMM™), Consumer Purchase Audiences, Consumer Purchase Insights, Consumer Purchase Predictor, and Consumer Purchase Lift. Their newest platform, Comet™, allows marketers to measure media success and link campaigns to consumer purchases. Affinity Solutions provides unparalleled scale with access to daily spending behaviors from over 140 million credit and debit cards. Their real-time insights, enriched audience profiles, and actionable intelligence help businesses make smarter decisions on market share, brand health, and customer loyalty. With privacy-centric practices and anonymized data, Affinity Solutions is the trusted source of truth for over 500 global companies. Explore their solutions and unleash the power of consumer purchase data to drive your business forward.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/affinity-solutions)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idH8Cde9dw/w/820/h/112/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772764590828)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH8Cde9dw/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789987910981)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Anakiwa | #7ae8ff | light |
| Denim | #1573e5 | accent |

## Fonts

- Source Sans Pro — asset _(google)_
- Red Hat Display — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH8Cde9dw/w/400/h/67/idkRzSrPy6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789987911050)

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_Source: <https://brandfetch.com/affinity.solutions>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._