# Affinity Solutions

- **Website:** <https://affinitysolutions.com>
- **Primary alias:** `affinitysolutions.com`
- **Employees:** 101+
- **Location:** New York, New York, United States

## Description

Affinity Solutions is the leading Consumer Purchase Data Platform, dedicated to helping financial companies and brands understand and analyze customer behavior for marketing growth. We offer a range of cutting-edge solutions and services tailored to meet the needs of businesses operating in today's fast-paced market. Our flagship product, Comet™, is a powerful consumer purchase insights platform that allows marketers to measure media success using our revolutionary Purchase Media Metrics (PMM™). With Comet™, you can effortlessly plan, activate, and measure your campaigns, drawing a direct line from campaign to conversion. At Affinity Solutions, we pride ourselves on offering unparalleled scale and real-time insights. Our exclusive dataset features daily spending behaviors across brands, categories, geographies, and channels, derived from over 140 million credit and debit cards. This allows you to gain a comprehensive understanding of consumer trends and preferences. We go beyond surface-level data proxies by enriching our audiences with geographic, demographic, and lifestyle variables. This ensures that you have access to the most accurate and actionable consumer data, empowering you to make smarter business decisions. You can trust Affinity Solutions as a reliable source of truth for over 500 global companies. Our solutions are designed to connect the dots between campaigns and conversions, maximize marketing investments, and fuel revenue-driving growth strategies. Join us in unlocking the power of consumer purchase insights to supercharge your business's market share and revenue growth. Contact us today to learn more about how Affinity Solutions can help drive your success.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/affinity-solutions)
- [twitter](https://twitter.com/AffinitySolutns)
- [facebook](https://facebook.com/AffinitySolutionsWorldwide)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idQ7Tuy-pH/w/820/h/112/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1768869755894)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQ7Tuy-pH/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786777065026)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Firefly | #0a1628 | dark |
| Anakiwa | #7ae8ff | light |
| Denim | #1573e5 | accent |

## Fonts

- futura-pt — asset _(custom)_
- Red Hat Display — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQ7Tuy-pH/w/400/h/67/idNZy0Hw7g.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786777065101)

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_Source: <https://brandfetch.com/affinitysolutions.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._