# American Financial Management

- **Website:** <https://afm-ria.com>
- **Primary alias:** `afm-ria.com`

## Description

American Financial Management (AFM) is a Maryland-based registered investment adviser founded in 1983. The firm serves individual investors and financial advisors, offering investment management, financial planning, life insurance, and research resources. As a fiduciary, AFM says it is committed to acting in clients’ best interests and providing personalized guidance tailored to their goals and risk tolerance.

AFM’s approach combines goals-based financial planning with risk-based investing. Its planning services help clients align financial resources with immediate needs and long-term aspirations, while its investment advisory process considers each investor’s risk profile and objectives when shaping an investment strategy. The firm also offers life insurance solutions intended to help protect families and support longer-term financial plans.

AFM provides resources to help clients make informed decisions, including a risk tolerance questionnaire, investor insights, market commentary, and financial planning tools. Clients can schedule a conversation with an advisor or access online platforms for planning and account services. The firm emphasizes clarity, thoughtful wealth management, and ongoing support as clients work toward financial confidence and security.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_
- 💰 Investing _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/american-financial-management-ltd)
- [twitter](https://twitter.com/_AFM_RIA)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idBr5FHVNe/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790437601015)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBr5FHVNe/w/301/h/301/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790437601099)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Roti | #cb9f40 | accent |
| Astronaut | #22356c | dark |
| Apricot Peach | #fbcfbb | light |

## Fonts

- montserrat — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBr5FHVNe/w/1500/h/500/idYlsL21kr.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790437601240)

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_Source: <https://brandfetch.com/afm-ria.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._