# eLEND TPO

- **Website:** <https://afrcorp.com>
- **Primary alias:** `afrcorp.com`
- **Employees:** 201+
- **Location:** Parsippany, New Jersey, United States
- **Company kind:** PRIVATELY HELD

## Description

American Financial Resources (AFR Corp) is a trusted brand that has been providing quality residential mortgage services since its establishment in 1997. As an independent nationwide lender, they serve both direct-to-consumer and wholesale channels, offering a wide range of financing options. Their specialty loan programs, such as Single Close Construction, Renovation, Manufactured Home, Down Payment Assistance, and Non-Qualified Mortgage Loans, cater to various needs. AFR is a full-service mortgage lender, covering every aspect of the mortgage process, from origination to servicing and construction project management. They have received industry recognition, including being named a Top Lender in 203(k) lending for sponsored originations by Neighborhood Watch. AFR's program catalog covers FNMA, Freddie, FHA, VA, and USDA loans, available in almost every US state. With their industry-leading technology, including web and mobile applications, AFR ensures constant communication and transparency throughout the mortgage process. With 25 years of experience, three generations of the AFR family have been dedicated to helping families achieve their dream of homeownership. AFR offers specialized mortgage solutions, including Single-Close Construction Loans, Renovation Loans, Down Payment Assistance, Manufactured Housing Loans, Conventional, FHA, VA, and USDA loans, and Non-QM Bank Statement Loans. They have several brands and channels, such as eLEND, MHL, and AFR Wholesale, catering to different borrowers and partners. AFR's custom-built technology provides seamless solutions for brokers, correspondents, and borrowers, supporting complex loan programs and ensuring accessibility and efficiency. With a strong leadership team led by CEO Richard Dubnoff, AFR is committed to delivering innovative solutions with a personal touch.

## Industries

- 💰 Banking Credit and Lending _(under Finance)_
- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/elend)
- [facebook](https://facebook.com/eLENDtpo)
- [instagram](https://instagram.com/eLEND_TPO)
- [twitter](https://twitter.com/eLEND_TPO)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idwmEyI0IP/w/820/h/191/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789790118565)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idwmEyI0IP/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789790118774)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Resolution Blue | #00327b | dark |
| Muddy Waters | #bf8b64 | light |
| Blue Ribbon | #006ffa | accent |

## Fonts

- Montserrat — asset _(google)_
- var(--bs-body-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idwmEyI0IP/w/1500/h/500/idnhIw2sMM.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789790118915)

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_Source: <https://brandfetch.com/afrcorp.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._