# African Response

- **Website:** <https://africanresponse.co.za>
- **Primary alias:** `africanresponse.co.za`
- **Founded:** 2003
- **Employees:** 11+
- **Location:** Bryanston, Gauteng, South Africa
- **Company kind:** PRIVATELY HELD

## Description

African Response is a leading market research and insights company based in South Africa, specializing in the low- to middle-income market segment. With an expert understanding of the cultural and linguistic diversity within this demographic—representing approximately 44 million South Africans—African Response is committed to unearthing genuine insights that drive business decisions. The company offers a comprehensive suite of services, including tailored market research conducted across the nation, ongoing insights through their Knowledge Hub, financial education initiatives aimed at rural and township communities, and Monitoring & Evaluation (M&E) of financial programs. Their approach combines various methodologies and techniques to ensure that clients receive actionable insights that reflect the needs and preferences of underserved populations. Passionate about representing marginalized voices, African Response stands apart by providing essential data that enhances understanding and engagement with this significant market, thereby facilitating informed decision-making for their clients.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/africanresponse)
- [linkedin](https://linkedin.com/company/african-response)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7JwtoOPL/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771071096998)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id7JwtoOPL/w/300/h/300/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740424468628)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flamingo | #f56b38 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Century Gothic — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7JwtoOPL/w/1128/h/191/idwdLnl_fx.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771071097092)

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_Source: <https://brandfetch.com/africanresponse.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._