Afri Flora is a Dutch company specializing in the production and distribution of high-quality African flowers, mainly roses. Founded in 1999 by Johan van den Berg, the company has grown into a global leader in the flower industry. The company is headquartered in Aalsmeer, Netherlands, which is known as the flower capital of the world.

Aalsmeer is home to the largest flower auction in the world, making it an ideal location for Afri Flora's operations. The company's headquarters in Aalsmeer serves as the central hub for its global operations, including production, distribution, and marketing. Afri Flora's main product is roses, with a focus on premium African varieties.

The company grows roses on its own farms in Kenya and Ethiopia, using state-of-the-art technology and sustainable practices. These roses are then exported to markets around the world, including Europe, North America, and Asia. Apart from roses, Afri Flora also offers a range of other flowers, such as lilies and gerberas.

In terms of global operations, Afri Flora has established a strong presence in various markets. The company has subsidiaries and joint ventures in several countries, including the United States, United Kingdom, Germany, and Russia. These partnerships help Afri Flora expand its market reach and meet the demands of customers worldwide.

Afri Flora holds a significant market position in the global flower industry. The company's emphasis on quality and sustainability has helped it gain recognition and loyalty from customers. With its extensive network of farms, subsidiaries, and partnerships, Afri Flora has a competitive advantage in terms of production capacity and global distribution.

In recent years, Afri Flora has focused on expanding its product lineup to meet evolving customer preferences. The company has introduced new flower varieties and experimented with innovative designs and packaging. These strategic changes have contributed to its growth and enabled Afri Flora to retain its position as a market leader.

As of the latest updates, Afri Flora continues to thrive in the global flower market. The company remains committed to its core values of quality, sustainability, and customer satisfaction. With its strong global presence and continuous innovation, Afri Flora is well-positioned for further growth and success