Phay at After Ever After Shoe Design in London offers unique hand-decorated vegan customized shoes that cater to different themes such as weddings, fairy tales, cosplay, Harry Potter, and even comic-inspired designs. Founded by Phaedra Toms, the brand aims to empower individuals to express their unique selves while advocating for a fashion industry that does not use animals. The brand's story begins with the idea of not letting the magic end after the happily ever after.

Inspired by childhood influences of Disney, comics, and fairy tales, Phaedra started subtly adding colors and charms to her shoes, creating a connection with people who recognized the inspiration behind her unique creations. This connection led to the birth of After Ever After Shoes, where individuals can now bring some magic into their lives by wearing fairy-tale-inspired footwear or designing their own pair. Whether you're looking for a special shoe for a wedding or an event, or simply want to add a touch of whimsy to your everyday wear, Phay at After Ever After Shoe Design has the perfect footwear to make a statement.

Explore their ready-to-wear collections or unleash your imagination and design your own. Bring a touch of enchantment to your life with After Ever After Shoes