# Origen Agencia Social

- **Website:** <https://agenciaorigen.com>
- **Primary alias:** `agenciaorigen.com`
- **Founded:** 2018
- **Employees:** 2+
- **Location:** Medellín, Antioquia, Colombia
- **Company kind:** PRIVATELY HELD

## Description

Origen Agencia Social is a social impact and strategic communications agency that helps organizations build legitimacy by aligning who they are, what they do, and how society perceives them. Its approach combines social analysis, behavioral sciences, and communication strategy to identify gaps between organizational actions and public recognition.

The agency offers five complementary services: Raigambre, a diagnostic process using digital sources and qualitative research such as surveys, interviews, and focus groups; legitimacy-focused strategies with practical roadmaps and indicators; institutional narrative development to bring an organization’s voice into line with its underlying values and actions; guidance on organizational culture and employee behavior; and legitimacy consulting during crises. Additional capabilities include digital channel management, audiovisual and content production, spokesperson training, and internal communications.

Origen works through three phases: Resonance, to understand context and assess public perception; Convergence, to design steps toward greater coherence; and Legitimacy, to support implementation through content, channel management, culture workshops, and new narratives. Its work is intended for organizations seeking stronger alignment and trust with society.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [instagram](https://instagram.com/agenciaorigen)
- [linkedin](https://linkedin.com/company/origen-agencia-social)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idFQLMVCf4/w/1500/h/475/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792069162340)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFQLMVCf4/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792069162421)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Manhattan | #f8c78c | light |
| California | #f69902 | accent |
| Java | #26bbbe | dark |

## Fonts

- bentonmoddisp-40ubkt — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFQLMVCf4/w/200/h/34/ideeJA7eqD.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792069162503)

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_Source: <https://brandfetch.com/agenciaorigen.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._