Located in the vibrant neighborhood of Notting Hill in West London, known for its vintage houses, unique shops, and antique markets, agoy embodies the rich local history and often serves as a backdrop for movies, attracting both locals and tourists alike. The brand's Creative Director, Howard Napper, grew up in this culturally diverse street atmosphere, which greatly influenced his visual artistry. Howard, who is not only a fashion photographer and filmmaker but also a yoga instructor, noticed the lack of versatile, well-designed, and eco-friendly yoga products in the market.

This realization inspired him to venture into product design. With agoy's establishment, Howard aspires to share his profound belief in the values of yoga and reflect the innermost needs of consumers. The name agoy, derived from yoga spelled backward, mirrors our inner selves like a mirror, representing our choices and stories, from material selection to aesthetic design and recycling.

With a commitment to green sustainability, agoy incorporates eco-friendly and non-toxic materials, adhering to EU regulations to minimize environmental impact in both material selection and production processes. Despite the complexity and increased production costs, agoy remains steadfast in making the right choices. We believe that environmental protection can be creative, fun, and ultimately crucial for our sustainability.

As a social enterprise yoga brand, agoy has been dedicating itself to social services, encompassing design, environmental ethics, and social welfare. Through agoy, we aim to raise awareness about these societal issues. All agoy products are free from animal ingredients or leather, making them earth-friendly, animal-friendly, and vegan.

Join us on our journey to create a harmonious connection between yoga and nature. Line@ for product inquiries, customer service, teacher coaching, distribution channels, philanthropic collaborations, and media relations. Experience our yoga laboratory, agoy Lab, and stay connected through our social media platforms: Facebook and Instagram.

Follow Gecko Stories and Howard's Blog for more inspiration. © 2022 by agoy Taiwan & Asia. All rights reserved