Agrokor's asset

The Agrokor Group is the largest company in Croatia and one of the leading regional companies with over 50,000 employees.


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Agrokor's logos



Agrokor's logos



Agrokor's logos





Agrokor is Croatia's largest privately-owned company and one of the largest companies in the Balkans. It operates in the retail, food, and agriculture sectors and is headquartered in Zagreb, Croatia. The company was founded in 1976 as an agricultural cooperative and gradually expanded its operations over the years.

In the 1990s, Agrokor transformed from a state-owned enterprise to a private company under the leadership of its founder, Ivica Todorić. During this period, it diversified its activities and acquired several companies in the retail, food, and agriculture industries. Agrokor's primary business sectors include retail, wholesale, and distribution, with its main retail brands including Konzum, the largest supermarket chain in Croatia.

It also operates other retail brands such as Velpro and Idea. In addition to retail, Agrokor is involved in the production and distribution of food and beverages, including dairy products, meat, and beverages under its subsidiary Ledo. With operations in several countries across Europe and North America, Agrokor has established itself as a global player.

It has subsidiaries and joint ventures in Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia, and the United States. Notably, Agrokor acquired the Croatian ice cream brand Ledo in 2002, which significantly expanded its presence in the frozen food sector. In terms of market position, Agrokor has been a dominant player in the Croatian retail and food market.

However, the company faced financial difficulties in 2017, leading to a debt restructuring process. As a result, Agrokor went through a significant reorganization, leading to the establishment of a new company called Fortenova Group in 2019. The restructuring process allowed the company to stabilize its finances and continue its operations.

Agrokor's rebranding to Fortenova Group aimed to enhance the company's image and signal a fresh start. The group continued to operate its key brands, such as Konzum, Velpro, and Ledo, while also focusing on improving its financial performance and sustainability. Currently, Agrokor, now Fortenova Group, operates as a leading retailer and food producer in Croatia, with a continued presence in surrounding countries.

The company remains committed to delivering high-quality products and services to its customers while striving for long-term growth and innovation in the market


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Privately Held

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