# Aiayu

- **Website:** <https://aiayu.com>
- **Primary alias:** `aiayu.com`
- **Founded:** 2005
- **Employees:** 11+
- **Location:** Denmark
- **Company kind:** PRIVATELY HELD

## Description

Aiayu is a pioneer brand in responsible luxury, offering a universe of conscientious wardrobe essentials and home accessories. Established in 2005, Aiayu creates elevated pieces with unmistakable soul and depth, while adhering to a material-first philosophy. Their collection showcases natural llama wool knitwear, luxurious cashmere, and soft organic cotton. From delicate basics to exceptional outerwear, each piece is crafted by skilled makers, ensuring longevity and durability. Aiayu also believes in sustainability and offers an exclusive repair service, further extending the lifespan of their products. With fast worldwide delivery and easy returns, they prioritize customer satisfaction. The brand's commitment to responsible practices is reflected in their FSC certified packaging and free responsible giftwrapping. With a focus on craftsmanship and conscious choices, Aiayu is dedicated to offering timeless pieces that make a positive impact.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [pinterest](https://pinterest.com/@aiayu)
- [instagram](https://instagram.com/aiayu)
- [linkedin](https://linkedin.com/company/aiayu)
- [facebook](https://facebook.com/aiayuofficial)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id28tmTw4D/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773432272395)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id28tmTw4D/w/820/h/236/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1714711352027)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #121212 | dark |
| Sandwisp | #f4e39b | light |
| Muddy Waters | #b88268 | accent |

## Fonts

- Helvetica — asset _(custom)_
- Neue Haas Grotesk Text Pro 55 — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id28tmTw4D/w/320/h/400/id09TgJ6-W.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773432272474)

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_Source: <https://brandfetch.com/aiayu.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._