# AIFUL - **Website:** - **Primary alias:** `aiful.co.jp` - **Employees:** 1,001+ - **Location:** Kyoto, Kyoto, Japan ## Description アイフル (Aiful Corporation) is a Japanese consumer finance company that provides personal loans and other financial services to individuals. Its headquarters is located in Himeji, Hyogo Prefecture, Japan. Aiful was established in 1967 as a small-scale lender, primarily offering loans to small businesses. Over the years, it expanded its operations and shifted its focus to consumer lending. In the 1990s, the company experienced significant growth and quickly became one of the largest consumer finance providers in Japan. The company's main product is personal loans, which are offered to individuals for various purposes including home improvement, education, and debt consolidation. Aiful also provides credit cards, insurance products, and other financial services to cater to the diverse needs of its customers. With regard to its global operations, Aiful primarily operates within Japan and has established a strong presence in the domestic market. However, it does not have any noteworthy subsidiaries, joint ventures, or partnerships on a global scale. As of now, Aiful holds a significant market position in the Japanese consumer finance industry. However, in recent years, the company has faced challenges due to stricter regulations imposed by the Japanese government on consumer lending practices. This has resulted in a decline in their business and market share. Despite these challenges, Aiful remains one of the key players in the industry and continues to serve a large customer base in Japan. In terms of significant events, Aiful faced a major setback during the global financial crisis in 2008. The company incurred substantial losses and had to undergo a restructuring process to stabilize its operations. Since then, Aiful has focused on enhancing risk management practices and improving governance to regain market confidence. As of the latest available information, Aiful continues to operate within the Japanese market, providing financial services to individuals. However, due to limited current and up-to-date information, further details about recent updates or key information about the company are not available. ## Industries - 💰 Finance - 💰 Banking Credit and Lending _(under Finance)_ - 🖥 Computers Electronics and Technology - 📊 Business and Consumer Services - 💰 Investing _(under Finance)_ ## Links - [youtube](https://youtube.com/channel/UCNKVTmAFzLing1ZutITonkA) - [twitter](https://twitter.com/aiful_promotion) - [linkedin](https://linkedin.com/company/%E3%82%A2%E3%82%A4%E3%83%95%E3%83%AB%EF%BC%88%E6%A0%AA%EF%BC%89) - [instagram](https://instagram.com/aiful_promotion) ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idssutkiiw/w/820/h/358/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1761549341715) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Red | #ea0000 | accent | | Japanese Maple | #760500 | dark | | Gorse | #fff34f | light | ## Fonts - Midashi Go MB31 — asset _(custom)_ - Midashi Go MB1 — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idssutkiiw/w/1500/h/500/idlRn10ujx.jpeg?c=1bxid64Mup7aczewSAYMX&t=1687886732152) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._