Pachanga is a vibrant brand that celebrates cultura and brings the spirit of Mexican Pueblos Mágicos to the Midwest. Started as an underground party in 2017, Pachanga has quickly grown to become one of the biggest communities for music, art, and dance in Chicago. With monthly parties, they showcase the sounds and flavors of Latin America, creating unforgettable experiences for their audience.

Pachanga has also made a mark in the Chicago events scene, participating in renowned festivals such as Mole de Mayo, Mamby on the Beach, and North Coast Music Festival. They have collaborated with global brands like Jack Daniels and Miller Coors, as well as the University of Chicago, curating events that seamlessly blend culture and entertainment. Led by Guillermo “Memo” Duarte, a talented DJ and event curator, Pachanga aims to bring visibility to Mexican-American culture in Chicago and the Midwest.

Co-founder Daniel Martinez, a special education teacher, adds his passion for making connections to create meaningful event experiences. And Marino Alvarado, an accomplished DJ, brings his skills and energy to the Pachanga parties. Pachanga is part of Ajúa, a parent company that specializes in strategic brand communication for various businesses.

Founded in 2017, Ajúa focuses on providing marketing and branding solutions for Latino-owned businesses, musicians, and artists. Whether you're looking for a night of music, dance, and art, or in need of creative marketing solutions, Pachanga and Ajúa have you covered