# AJW Financial

- **Website:** <https://ajwfinancial.com>
- **Primary alias:** `ajwfinancial.com`

## Description

AJW Financial is a financial planning firm based in Edina, Minnesota, with a particular focus on supporting women through major life transitions, including divorce, the death of a spouse, and other changes in circumstances. The firm describes its approach as collaborative, personalized, and grounded in listening, education, and respect. As a fiduciary, AJW Financial says it puts clients’ interests first and works alongside them to build clarity and confidence as they consider what comes next.

Its services include financial planning, retirement planning, and divorce planning. The firm aims to help clients understand the financial implications of divorce, work toward consensus on related decisions, and address the practical financial matters that follow. Its website also provides books and resources, learning materials, forms, FAQs, and other tools to support clients through the planning process. AJW Financial’s planning topics include investments, estate matters, insurance, taxes, and lifestyle considerations. The firm presents its work as a way to help clients pursue their goals on their own terms and feel prepared for the future.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/AJW-Financial-104214175692769)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idIYN2UsUI/w/300/h/68/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790899245560)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIYN2UsUI/w/954/h/954/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790899245712)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #222222 | dark |
| Quill Gray | #d8d8d6 | light |
| Cararra | #f8f8f5 | accent |

## Fonts

- Lato — asset _(google)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIYN2UsUI/w/3181/h/1317/idewI6YVAe.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635912597008)

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_Source: <https://brandfetch.com/ajwfinancial.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._