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Akbar

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Группа Чайных Компаний Сапсан | Razvilka is a leading brand in the Russian tea market, with over a quarter-century of expertise. As one of the top five tea companies in Russia, we annually distribute more than 5,000 tons of tea. Since our establishment in 1995, we have served over sixty billion cups of our beloved tea, with over seven million cups consumed daily, equivalent to around 80 cups per second.


With a team of over 520 dedicated individuals, we are committed to providing you with the finest taste of hot and flavorful tea. Our state-of-the-art production facility, equipped with modern European machinery, allows us to produce up to 11,200 tea bags per minute. We offer a wide range of tea packaging options, including dual-chamber tea bags, sealed packs of loose leaf tea, nylon pyramid tea bags, and individual metallized sachets.


Our achievements speak for themselves, as our products have consistently won various awards and emerged as winners in blind taste tests on major Russian television channels. We pride ourselves on the exceptional quality, reasonable pricing, and diverse assortment of our products. As an active member of the community, we prioritize social responsibility and strive to make our company accessible to all individuals.


We employ over 500 people, including those with disabilities, who are an integral part of our team. Our dedication to quality is further exemplified by our implementation of international HACCP quality control and risk management standards. We have established strong partnerships with renowned tea plantations worldwide, including an exclusive partnership with Akbar Brothers Ltd., the largest tea producer in Sri Lanka.


With over 2,000 tons of tea stock maintained in our warehouses, we ensure a year-round supply of the highest quality tea at affordable prices. To promote our tea brands and increase customer loyalty, we employ various advertising and public relations strategies. Our marketing efforts encompass nationwide television advertisements, digital marketing on platforms like YouTube and social media, as well as press coverage, reaching a significant portion of the active population in Russia.


Additionally, we engage with customers through BTL (below-the-line) marketing techniques, tailoring promotional campaigns to individual cities and regions. Our in-store promotions include consultations, tastings, and sampling, supported by branded displays, shelf talkers, and price tags. We also regularly offer special prices and promote them through leaflets and store publications.


As a regular participant in prestigious international food exhibitions and trade fairs, such as World Food, PRODEXPO, and the World Tea and Coffee Festival, our products consistently receive high praise from visitors and esteemed panels of judges. At Группа Чайных Компаний Сапсан | Razvilka, we take pride in our comprehensive approach to tea production, including our commitment to quality control, strategic partnerships, innovative marketing, and social responsibility. By carefully overseeing our tea's journey from plantation to store shelves, we ensure that every cup you enjoy is of the highest standard.


Contact us at 8 (495) 710-73-74 or visit our location in Razvilka, Moscow Region, to experience the excellence of our teas firsthand

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