# Alera Accounting & Advisory

- **Website:** <https://alera.uk>
- **Primary alias:** `alera.uk`

## Description

Alera Accounting & Advisory is a Chartered Certified accountancy practice based in Cardiff, serving SMEs, owner-managed businesses and growing organisations across South Wales. Its small, dedicated team brings more than 20 years of experience across mid-tier and Big Four firms, combining technical expertise with personal, responsive support. The practice aims to understand each client’s business, explain financial matters clearly and provide straightforward advice to support confident decisions.

Services include accounting and bookkeeping, preparation and timely filing of statutory accounts, and tax planning and compliance covering VAT, corporation tax and self-assessment. Alera also supports payroll processing, pension auto-enrolment and HR requirements. For businesses establishing or reviewing their structure, it advises on company formation, tax-efficient organisation and company secretarial obligations. Its business advisory work includes financial forecasting, structuring and growth support for startups, SMEs and established businesses. Companies can also access fractional Finance Director support for strategic financial leadership, performance improvement and key decisions without hiring an internal director.

## Industries

- 💰 Finance
- 💰 Accounting and Auditing _(under Finance)_
- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/alera.accounting)
- [twitter](https://twitter.com/alera_uk)
- [linkedin](https://linkedin.com/company/alera-accounting)
- [instagram](https://instagram.com/alera.uk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idh6jGW91e/w/900/h/900/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791181528939)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idh6jGW91e/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791181529240)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tia Maria | #d92d10 | accent |
| Rhino | #253551 | dark |
| Quill Gray | #e0e0db | light |

## Fonts

- Marcellus — asset _(google)_
- Marcellus — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idh6jGW91e/w/1500/h/500/idvhc6RZZr.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791181529080)

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_Source: <https://brandfetch.com/alera.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._